Seamless access to essential workplace tools in Productiv's AppCenter.
01
CONTEXT
USER JOURNEY
What steps do users take procure an app?
We examined our existing product and mapped the user journey from the employee's perspective. Our findings revealed that many pain points stem from poor discovery and confusion caused by a lack of information.
RAPID IDEATION
Possible Interventions
The product team began by quickly ideating various solutions aimed at enhancing the user experience, drawing from our previously identified pain points.
02
IDEATION
HYPOTHESIS TESTING
User Testing Round 1: Lo-Fi Wireframes & Interviews
Leveraging our team's insights, I created rough sketches of potential features for an enhanced AppCenter and engaged in calls with several of Productiv's customers to better understand their organization's needs.
PERSONAS
User Insights
From our customer call interviews we identified 4 main categories of employees using AppCenter, each with different goals when using the product, and areas of the product that they relied on the most.
ORGANIZATION LEADERS
Chief Financial Officer
GOALS
Cost Saving
OPPORTUNITIES
Editable license tier visibility
Similar apps in org
ADMINISTRATORS
IT Admin
GOALS
Seamless procurement for end-users
OPPORTUNITIES
License tiers information
App Approvers Contacts
TEAM LEADERS
Senior Product Manager
GOALS
Organized teams
OPPORTUNITIES
Editable license tier visibility
Similar apps in org
AVERAGE EMPLOYEES
Software Engineer
GOALS
Quick app procurement & app discovery
OPPORTUNITIES
Used by my team
Search Capabilities