Role
UX Designer
Skills
UX design
Data visualization
User research
Copywriting
Team
Tara Banatwala
Jacky Lococo
Thien Le
Christy Zo
Timeline
1 month
Context
A lot of our carbon emissions comes from our food consumption choices. However, there is a lot of data out there surrounding this issue for people to digest, which can discourage people from learning or making any changes.
Recognizing the complexity of this data, we saw an opportunity to gamify the experience to make learning engaging and accessible.
Solution
Introducing Carbon Food-Print
Welcome!
Build each course
Receive a score
Food index
Connect to resources
Process
When conducting research interviews, surveys, and we discovered that the main problem seemed to be an influx of information and most people had very little knowledge on the issue. In the early stages of the project, we interviewed and surveyed 30 participants to understand their and struggles.
Common painpoints
Difficulty understanding carbon footprint metrics
People struggle to understand carbon footprint metrics for food due to varying calculation methods and units, making it hard to compare environmental impacts and make informed choices.
Too overwhelmed to begin
Understanding and reducing the carbon footprint of food can feel overwhelming. This complexity often leaves people unsure of where to start, leading to procrastination or inaction.
Lack of access to accurate resources
Many people begin researching the carbon footprint of food but struggle to find reliable, clear information due to inconsistent data across platforms and a lack of centralized resources.
User research
Developing a comprehensive food library
Through the surveys, interviews, and further user research, we determined what the most common food items are that people eat on a daily basis that could be part of a larger meal. From there we created a library of food items that we could split into 3 courses.
UX development
Translating data into experience
To translate food carbon emissions into a game format, we created a "food-print scale" with scores from 0 to 10. My role focused on shaping the user experience, working with UI designers to create engaging visuals, and ensuring players stayed informed and engaged by iterating to remove pain points and clarify decision-making.
UI System
