Role
Brand Designer
Skills
Brand design
Visual & graphic design
Marketing design
Photography & video
Team
Tara Banatwala
Jessica Lai
Hannah Lesser
Catherine Liu
Jacky Lococo
Olivia Luk
Timeline
4 months
Visual Identity
The identity plays on the idea of existing in between physical and digital spaces, breaking the (Zoom) grid, and incorporating elements of the Zoom interface to emphasize this duality.
Brand guidelines
Juxtaposing digital & physical
The wordmark, typography, and color system are designed to highlight the contrast between the physical and digital worlds.
Image Treatment
ASCII as image
We conducted a studio photoshoot for individual portraits, which were then converted into ASCII art. The blend of real and ASCII portraits is used across various assets to represent the class within the digital landscape of virtual learning.
Brand + Marketing
Social media content, video reels, and print materials designed to promote the show, introduce class members, and explain the exhibit.
Print Materials
Brochure
Exhibit
The exhibit translates digital elements and visual motifs into physical installations, featuring a screenprinted didactic, vinyl signage and wayfinding, and a wall mural.
Interaction Wall
Put it in the chat
Inspired by a Zoom chat feature, this element allows visitors to engage with the exhibit in a more personal and interactive way.
