A multi-media visual system, consisting of a mobile app, an animation, a poster, and a booklet encapsulating the work and life of iconic fashion designer Mugler.
OVERVIEW —
Who was Mugler?
Thierry Mugler was a iconic fashion designer, famous for empowering women through his designs with dramatic depictions, exaggerated forms, and sci-fi surrealism. My goal was to create an immersive experience that encapsulated his legacy and educated viewers on the how the brand has evolved over the years.
DIGITAL EXPERIENCE —
Creating a Mobile Experience
Taking inspiration from Mugler's dramatic and futuristic style, I created a a visual identity, implemented in the mobile app to showcase the experience.
Evolution of the Brand
Through an interactive timeline element, users are able to view the entirety of Mugler's discography over the past few decades and the evolution of his work.
Mugler's Legacy
In the 3 sections of Mugler's heritage, users can view Mugler's past and inspirations, the main values of the brand, and where the brand is today.
Celebrating Women
Through his designs, Mugler emphasized and celebrated the feminine form, which viewers can read about.
VISUAL ASSETS —
Poster
This poster is meant to educate viewers on Mugler and provides information on his life and design philosophy, as well as a timeline of his most iconic pieces and accomplishments.
Booklet
Working off of the visuals in the poster, I created a 16 page booklet that introduces Mugler and his work to readers. I played with dramatic visuals while solidifying a clearer system.
Motion Graphics
In this animation piece, I focused on highlighting Mugler's main philosophy, which is empowering women, through dramatic visuals and exaggerated forms.
REFLECTION —
Building a Cohesive System
Since this project had so many different parts, I had to create a very strong visual identity so that it felt cohesive and part of the same body of work. This meant a lot of experimentation and iterations throughout the process to create a system that would translate across all mediums and formats.
REFLECTION —
Visual Voice
A big part of this project was finding a balance between the designer's work and voice and my own visuals and creativity. I figured out a way to showcase his work and create a system that would highlight and represent it rather than overshadow it.